Sparks Electrical News

Danie Esterhuizen, general manager of Consolidated Electrical Distributions (CED), believes we are never too old to learn and for that reason should not be too afraid of change. Known for his positive attitude, he gives praise where it is due and encourages members of his team to be informed and up-to-date with market trends.

Personality of the month SeptemberHe is striving to become the most recognised person in this industry and has certainly made a good start having ensured that the Chint brand is specified in all electrical sectors in South Africa and having recently been awarded the Chint International ‘Rising Star Award’. With this determination, it will not be long before Danie gets that skipper’s licence and is fishing off the shores of Angola!

Sparks: Where were you educated?

DE: I was educated at High School Erasmus in Bronkhortspruit.

Sparks: How long have you been involved in the electrical industry?

DE: I have been involved in various sectors for the past 20 years.

Sparks: When and where did you start your career?

DE: I started my career in 1996 at a company called Golnix Engineering, specialising in metering kiosks and electrical enclosures.

Sparks: What are the greatest changes you have seen over the years?

DE: Technology plays a vital role in the electrical industry, and it changes continuously. With each new development comes new and advanced products and systems.

Sparks: What major projects have you worked on and what is your greatest accomplishment?

DE: I have had the fortune to work on many great projects, but I believe my greatest accomplishment is getting our brand Chint specified in all electrical sectors. This has taken us from strength to strength.

Sparks: Have you won any awards?

DE: Yes, I have won numerous awards. Most recently I was presented with ‘The Rising Star Award’ by Chint.  This is a company award and the ‘Rising Star’ is chosen from within all the Chint companies internationally.

Sparks: Who has been your inspiration or have you had a mentor who has influenced your career?

DE: My biggest mentor is my father, he has also been in the electrical industry his whole life.

Sparks: What, to your mind, is one of the biggest challenges facing the industry at this time?

DE: Our greatest challenge is the brand house products streaming into the market throughout South Africa and Africa. The way this is being policed is also a problem.  End users are specifically buying for price instead of product quality.

Sparks: What do you enjoy most about your job?

DE: The daily challenges in the market and industry and dealing with them head-on. I also enjoy closing deals ethically, and of course, working with my team at CED.

Sparks: How do you motivate your staff?

DE: I motivate them with a positive attitude, constantly encouraging growth through regular training so that they stay up to date with market trends. I am a strong believer in giving praise when it is due.

Sparks: If you could "do it all again", would you change anything? If so, what would that be?

DE: Change is not always a scary thing. There is always room for growth and something new to learn as you are never too old to learn.

Sparks: Would you advise a person leaving school to enter the electrical industry? And why?

DE:  I would certainly advise people to enter our industry. There are not enough skilled people in the electrical sector in South Africa, each and every industry is powered by electricity.

Sparks: What is your advice to electrical contractors and/or electrical engineers?

DE: Do not buy on price alone, and give new brands entering the market a chance. Do not base a purchasing decision on past product specification; products change constantly and companies invest a lot of time, money, research and development to improve their product offerings.

Sparks: What is your favourite quote?

DE: “If you try and fail-congratulations most people won’t even try.”

Sparks: Name three things on your ‘bucket list’ (things you want to do before you ‘kick the bucket’).

To become the most recognised person in my industry; to get my sail yacht skipper licence; and to fish on the shores of Angola.


Contact Sparks Electrical News

Title: Editor
Name: Gregg Cocking
Phone: +27 11 622-4770
Fax: +27 11 615-6108

Title: Advertising Manager
Name: Carin Hannay
Phone: +27 11 622-4770
Fax: +27 11 615-6108

Full Name*
Invalid Input

Company Name*
Invalid Input

Your Email*
Invalid Input

Invalid Input

Postal Address 1*
Invalid Input

Postal Address 2*
Invalid Input

Postal Code*
Invalid Input

Street Address 1
Invalid Input

Street Address 2
Invalid Input

Postal Code
Invalid Input

Town / City*
Invalid Input

Invalid Input


Invalid Input

Invalid Input